CropLife’s Farmer engagement program gains momentum

India pollination project “Madhu Sandesh” recognized Internationally at Asia Pacific Excellence Awards for New Approach to Farmer Communication

New Delhi, 25th April 2017:  CropLife as part of its commitment to empower farmers, has taken multiple steps towards capacity building at the grassroots in India. Owning to the positive impact of these programs, especially “Madhu Sandesh”, a pollination initiative in India, CropLife was awarded the Asia Pacific Excellence Award in the Non-Governmental Organizations & Associations category at the ceremony held on 19 April 2017 at the Harbour Grand Kowloon in Hong Kong.

The “Madhu Sandesh” program provides subsidized bee hive rentals to farmers to pollinate their crops. This not only results in improved yield and incomes for farmers but also instills a holistic understanding of the need to use crop protection products in a manner that protects the environment and ecosystems.

The project showcased outstanding outcomes in both crop yields and quality pollination and received tremendous appreciation from farmers and government. It is not only gaining accolades in India but also receiving International recognition.

At the end of the first year, 90% of the 180 participants reported better quality crops. Pomegranate farmers saw an average of 35% increase in their yields, corresponding to a 42% increase in income while the training they received helped reduce waste. Moreover, the farmers who benefitted from the program became enthusiastic advocates of promoting pollination, protecting the environment and using crop protection products responsibly. The programme continues to enrol more participants as it moves into its second year.

“We are extremely proud and honoured to receive this recognition, which was made possible through the effort and excellent teamwork of our partners ICAR and KVK Baramati and would like to thank them on this occasion”, said Mr. Brij Uberoi CEO, CropLife India.

Mr. Uberoi added, “CropLife India’s contribution has been tremendous in demonstrating and promoting the proliferation and professionalization of the beekeeping industry in Baramati.

Dr Rajkumar K. Thakur Project Coordinator, All India Coordinated Research Project (AICRP) on Honey bees and Pollinators ICAR New Delhi said, “Our objective is to protect the natural insect pollinators, all species of honey bees and utilising them as pollinators’ resource for increased crop productivity while ensuring food and nutritional security”.

Dr. Syed Shakir AliHead & Senior ScientistKrishi Vigyan KendraBaramati (Pune) said, “The Asia Pacific Award is an acknowledgment for the success of this project and encouragement to create awareness amongst farmers to pollinate their crops with beehives and responsibly use crop protection products. The onus is on us to ensure farmers everywhere are able to produce more with less, while boosting their incomes”.

Dr. Milind JoshiSubject Matter Specialist (Plant Protection), Krishi Vigyan KendraBaramati (Pune) said, “It is now the receipt of the work at international level for the awareness programme for the honey bees. Recently, on 3rd November, 2016, we have awarded the farmers for best management of the bee hives while using them for pollination in pomegranate & onion seed production. The farmers are also being trained on Responsible Use of Plant Protection Products through this project. As the awareness in the farming community is increasing for the same, there is a great scope for this project in future".

Shri. Rajendra Pawar, ChairmanAgricultural Development TrustBaramati (Pune) said, “Due to this project, the farmers are now well aware for the role of honey bees in increasing the crop yield besides honey production as they have received about 15-25% increase in yield. I am very much thankful to CropLife India/ Asia & ICAR, New Delhi to start this Pilot Project from KVK Baramati first in Asia”.

The Asia Pacific Excellence Awards, organized by Communication Director – a global magazine for corporate communications and public relations, celebrates the most outstanding achievements of professionals and organizations in the field.

To find out more about the “Madhu Sandesh” project, watch this video here


About Crop Life India:
CropLife India is an Association of Technology driven Crop Science Industry, committed to Advancing Sustainable Indian Agriculture. CropLife India promotes the benefits and responsible use of Crop Protection products, as well as sound regulatory frameworks in support of sustainable agriculture in India. CropLife India is part of CropLife International, a global federation of the plant science industry in over 90 countries. CropLife India believes in a strong and science-based regulatory system to protect people and the environment such that timely access to new crops, new pesticides or new uses for existing pesticides should be promoted.
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